A demand for outstanding web site content…chamber staff loaded with work and no time to update the site…no interesting ideas…no reliable writers available…

Sound familiar? That’s why ChamberExpress™ offers a unique set of content planning and content creation services designed with the needs of chambers in mind.

a) Business E-News:  Combine your chamber’s local news with great business ideas that help your members. Each month, the ChamberExpress™ content team creates an enewsletter template containing high-quality business “how to” ideas, and news, with sections open for you to drop in local news and event information.  Don’t want to write your own local content? Our staff can even write that for you, too!

b) Site Content Strategy:  During your transition to ChamberExpress™, ask serious questions about your content. Is it delivering value? Is it based on members’ interests? Have you examined your site statistics to see those areas of greatest interest to members? The ChamberExpress™ content experts can develop short- and long-term content plans covering navigation strategies, update schedules, content policies, training, content creation best practices, and other ways in which content can be used to help your chamber achieve its goals. Overall, it’s a smarter, more comprehensive and highly strategic approach to content management.

c) Site Content:  The ChamberExpress™ content team can create fresh, interesting content that keeps your site current and engaging, such as:

• Feature articles (for example, “Member Profile of the Month”)
• “Ideas” or “How To” best business practices sections
• Refreshed or entirely new content during the transition into ChamberExpress™ from your old system
• Online newsrooms
• Updates on local regulatory, legislative or other issues affecting chamber members
• Online brochures or other promotional publications
• Emergency or special content situations (e.g., creating new pages when a natural disaster occurs; special pages welcoming a major new company to the area)
• New content areas planned as part of the site content strategy service

Stop ignoring the single biggest element that can decide if members consider your site trash or treasure. Talk with the ChamberExpress™ team about getting your content on track today.