Picture Perfect
- More is (sometimes) better. The web is a visual medium, so give as many photo examples of your business and its services, especially if trying to explain or illustrate complex concepts and processes. But be careful – too many photos can clutter a page and could increase page loading time. Work with your web designer and content experts to find the right balance.
- Make it easy. Create easy-to-use photo galleries so users can see a collection of photos such as a “mouse over” gallery (small thumbnails you can roll the mouse over to enlarge).
- Be unique. Don’t rely on stock photos! If you’re promoting your business, your service and your clients then feature these elements in your photos.
- Increase your sources. Arm your staff with a few inexpensive digital cameras and have them take shots while “out in the field.”
- Learn to take better photos. Just learning the basics of angles and lighting at a local art class or by taking an online course can raise your photos to another level. If you have no interest in studying, then hire someone (art students or retirees could be affordable options). A great photo can be used many times over for different marketing tools, so your investment should return your money’s worth and more!
