People who surf the Web are usually trying to find information quickly, and reading online is about 25 percent slower than reading from a book. Knowing this, and using the following tips, you can make your website a lot more visitor friendly.

• Put a title on every page. Web surfers appreciate it if there’s a clear headline on the top of each page—it makes it easier for them to determine if the page contains the information they need.
  
• Break up your writing with sub-headlines. If you just present a big block of text, there’s a good chance readers will leave your site for one that’s more reader-friendly.
  
• Keep your paragraphs short. Whether you break your writing up with sub-headlines or white space, short paragraphs are easier to read than long ones. 
  
• Use lots of white space. Reading off a brightly-lit monitor causes eyestrain and fatigue, but using white space minimizes these problems which means visitors are more likely to read your writing.
  
• Keep your sentences short. Short sentences are easier to read. One trick: When you want to use a comma in your writing, use a period instead to force yourself to keep your sentences short.
  
• Use bullets and numbered lists. Using these formatting styles forces you to keep your writing brief and to the point.
  
• Use plain language in your writing. No large or technical words.
  
• Keep important information “above the fold.” That means putting key information on the top part of the screen, visible to visitors without scrolling.
  
• Use contractions. It’s a big no-no in more formal writing, but on websites using contractions is encouraged