Writing for a website is different from any other kind of writing. You might be an excellent journalist, novelist or academic writer, but the rules change when it comes to writing for websites.

If you are planning to update your website, or perhaps launch a new one, remember when considering the design that sometimes “simple” can be more effective than “showy.” Here are the basics you need to master before you start designing your masterpiece.

Ask any professional how often you should utilize your email contact list and chances are you will receive a myriad of responses ranging from “it depends” to “once a week.” The truth is this—there is no “one-size-fits-all” answer because no e-mail program is exactly like another.

If you’re wondering how to increase your response rates when it comes to email marketing, there are a few “best practices” to follow, all of which will help increase your rate of reply.

Outside of retail sites, photos seem to be underused on most Web sites as a whole, but basic digital photos are a great way to upgrade your site while enhancing and improving your visitors’ experience. Here are five quick tips for a better website using photos.